It was reported during the week that Martin was going to be filming a Christmas ad for Vodafone in Aldbourne, Wiltshire.
A Christmas TV ad for a mobile phone company's being filmed in Aldbourne this week.
Actor Martin Freeman's taking the lead role – with an outdoor ice rink already in place on The Green. pic.twitter.com/ej8wEsscwE
— BBC Wiltshire (@BBCWiltshire) October 3, 2018
After some other tweets and posts on Instagram informing that there was an ice rink and also a double making stunts in the ice, on the night of October 5th we finally saw a tweet with a video of Martin arriving to the set with a video:
And some people were able to film some more of Martin and take some pics.